AIR has the highest number of listeners in the metropolitans, with the average listenership of FM Rainbow being 49.5 %.
Conversely, AIR's network also provides radio service in innumerable rural areas where no other radio network exists.
Advertising on AIR is easy on the pocket, as the tarrif rates are very affordable.
When a channel hosts a variety of diverse show as AIR do, it's easy for advertisers to target their focus groups.
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